Baptiste Dufour : website creation and SEO
Welcome to my website!
My name is Baptiste Dufour, and I’m here to share my expertise in WordPress web development by showcasing my work.
If you found my site through a Google search, it wasn’t by chance. Along with building websites, I also ensure they are visible on search engines through effective SEO.
Why build a website on WordPress?
Nearly 45% of websites use WordPress, making it the most popular CMS in the world. CMS stands for “Content Management System,” which is software that allows you to easily create, modify, and delete content on a website—whether it’s pages, articles, or even products for sale—through a user-friendly interface. All entries are stored in a database, and only the site owners can edit them by logging into an admin area with a username and password.
The advantage of WordPress lies in its ease of use. Very few technical skills are required to manage the content on a website. Additionally, WordPress is built on PHP and works with SQL databases, which are widely used programming languages. This compatibility makes WordPress suitable for the vast majority of hosting providers. Moreover, WordPress is highly customizable, thanks to a wide range of themes that allow you to change its visual appearance and plugins that add new functionalities.
As a WordPress developer, I have extensive experience in customizing existing themes and creating bespoke themes that align perfectly with your brand image. If your website requires specific features, I can also develop plugins to implement them.
What is SEO?
Google is the most widely used search engine in the world. When people need information about a product or service, their first instinct is usually to type something into the search bar. SEO, also known as Search Engine Optimization, is a web marketing discipline that involves optimizing a website to appear at the top of search results. Most users click on one of the top three results and rarely visit the second page. Therefore, ranking well on Google is crucial for reaching potential new customers.
On Google, you can pay for ad placements to appear at the top, but that’s not what SEO is about. SEO focuses on getting your site to rank high without spending money on ads, which is why it’s called “organic” or “natural” optimization. In contrast, SEA, or Search Engine Advertising, involves paying for sponsored search results. SEO is considered “free” because it doesn’t require renting sponsored spots, unlike SEA. Additionally, many users can distinguish between ads and organic results, often preferring the latter. This makes SEO essential for achieving long-term visibility on the web.
Drawing on my experience in SEO at Zooplus, the leading online pet retailer, I can optimize your website to meet Google’s standards. Here’s how I’ll help:
- Enhance your site’s loading speed and ensure it is easy for search engines to crawl—this is known as technical SEO.
- Optimize your pages to meet Google’s quality criteria: experience, expertise, authority, and trustworthiness.
By doing so, your website will be well-positioned for relevant searches in your industry. After all, what’s the point of having a website if no one can find it on Google?